My 10 Rules For Success

Ten rules that I’ve adopted over time and keep where I can view them each day as I do my work. In some ways these are also my ’10 Critical Assumptions’ about surviving and thriving in a competitive world.

  • Everyone in the world is just as smart. Always try harder.
  • Life isn’t fair. Make up some of your own rules.
  • Life isn’t fair. Look beyond the smile and into the heart. Acts, not words, matter. The heart acts. The mind justifies.
  • Don’t drink your own koolaid. Double and triple check your facts.
  • Always be able to argue both sides of an argument. Use argument only enough to identify the decisionmakers. Don’t delude yourself into believing that anyone is actually listening.
  • Logic doesn’t win arguments. Neither do facts. Identify the group leaders and take aim. Either win them over or take them out.
  • Always look both left and right when crossing streets. Twice is good. Thrice is better. It bothers neither the left nor the right to run you over.
  • Never bad mouth or trash talk your opponent or competition. It reflects badly on your confidence and competence to do, not talk.
  • Always have a plan. Having two is better. If you actually have a plan feel free to ignore it. A plan just means that you’ve done your homework and identified key points of action, inaction and targets of opportunity when you go on the attack. Or acknowledgement of how badly you might be screwed if your only plan is to play defense.
  • Most people are good at heart, of sound mind and just want the best outcome. If you want to know the truth ask the ones keeping their heads down and just trying to make their way honestly in life. If it matters to them then it should matter to me.

Bill Golden


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